July 22, 2014

Culver Girls Academy senior Gabrielle Wells (Novi, Mich.) and four teammates won first place at the MEET Kelley business plan competition, which was hosted by Indiana University’s Kelley School of Business in June. Wells is a fourth-year student in The Ron Rubin School for the Entrepreneur.

MEET Kelley is a free opportunity for high-ability secondary school students to get introduced to the Kelley School of Business, learn the opportunities available, experience a professional business case competition, and ultimately consider transitioning to Kelley after high school. The session is designed for minority students with a 3.4 or higher GPA.

Wells’ team was challenged to present a business plan to bring a singer to Bloomington, Ind., for a charity concert, with a budget of $50,000.  They had to find a singer and charity, and then make a formal presentation covering all aspects of the concert: financial, legal, safety, etc.

Judging the competition and presentations were Kelley graduates and professors. Wells’ team took first place out of five. The winning pitch included hiring Bruno Mars and promoting the charity DoSomething.org.  The team’s slogan: “Do Something … and Take It to Mars.”

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